Here is a quick list of ideas that we put together that every restaurant, big or small, should be doing to attract more customers to their restaurant.
1. TAKE AMAZING PHOTOS
Your food is what brings people into your restaurant right? After all, they’re there to eat. So shouldn’t you have really, really good looking photos of your restaurant’s food? Invest in a decent camera and start practicing your photography skills. If you can, hire a professional food photographer to take the photos for you. Use these images all over your website, social media and in other advertisements to get people craving what you offer. Photos are shared around most often online and will attract new customer to your restaurant.
Instagram-worthy tableware and table linens will help your photos and your customers photos look even better.
2. OFFER FREE WIFI
Wifi is very important, and in some cases a necessity for a lot of restaurant customers. Many people decide on where they are going to eat based on whether or not you have Wifi. Your customize want to socialize online or even get caught up on work while at your establishment so it’s important to give them that incentive to come in.
3. KEEP A SMARTPHONE IN THE KITCHEN
Having a good smartphone in your kitchen at all times is worthy of your investment. Have your chefs and staff upload pictures in real-time to Instagram, Facebook, Twitter and other platforms easily and quickly. Customers want to see what’s happening right now, and they want to see pictures. Pictures are an easy source of content to post online to find new customers and get them engaged with your restaurant.
4. KEEP YOUR WEBSITE SIMPLE
We’ve seen a lot of restaurant websites and the majority of them have extremely poor delivery. Keep it simple stupid (KISS). You don’t need a fancy flash website (because it most likely doesn’t work on mobile) and you don’t need that annoying background music, it adds nothing. Most websites have way too many distractions from what people are actually there to look for. Your menu, contact info, location and hours of operations should be easily visible. Anything else is just filler that isn’t needed.
5. SCHEDULE LIVE MUSIC
Everyone loves a little dinner entertainment. Scheduling live music consistently at your restaurant brings people in the door as it gives you events to promote and makes your restaurant look like the place to be.
6. BE ACTIVE ON SOCIAL MEDIA
Social media is one of the most powerful marketing tools for restaurant owners as it’s where your customers are hanging out. Your restaurant needs to be on your customers mind when they are thinking about where to eat. Social media allows you to engage with your customers to keep you on their mind and bring them into your restaurant.
7. USE EMAIL MARKETING
You need to start email marketing if you’re serious about getting customers in the door. You can easily start collecting emails on your website with an optin form. Offer something like a $5 or $10 off coupon in exchange for their email address. Use these emails for a newsletter promoting your new menu items, upcoming events and specials. Don’t spam people as you’ll begin to annoy them. An email once a week to once a month will benefit your restaurant and your customers.